Will Smith Talks Shitty Movies

Will Smith recently spoke on a panel at Cannes Lions. Here's what he had to say, as reprinted by Page Six:

“Back in the ’80s, if you had a piece of crap, it was Wednesday [after a Friday debut] before people knew your movie was shit. But today, it’s 10 minutes into the movie before people are saying, ‘It’s shit, [let’s] go see Vin Diesel.’ The idea of smoke and mirrors in marketing is over. The people are going to know and they’re going to know globally..."The biggest shift in my life is from product to people. If I have a deeper comprehension of people, the product I create is going to be more successful. When I read a script, [it’s] not [just] ‘Can this make a lot of money?’ — I want it to make a lot of money — but ‘How does this improve lives?’”