Drew Barrymore recently sat down for an interview with Pret-a-Reporter, where she talked about her line FLOWER Beauty. The publication quotes her as follows:
On the differences between producing movies and her beauty line:
"I think they are very similar because both are about storytelling and marketing. I was co-creative director at CoverGirl for 7 years and it was a miracle of the stars aligning that when that contract was ending Carmen Bauza (Wal-Mart senior vp health and wellness) called me for what was really a wonderful audition to see if I’d be the right person to create a beauty line for her store. I was able to tell Carmen the story of what FLOWER Beauty would be through images and through a film reel that I made for her. I feel something when I make movies. I felt something when I got to be a CoverGirl — and it was attainable aspiration. It’s real world, it’s not far fetched. It’s women, it’s girls, it’s heart and joyous and the best version of you, not the best version of someone else. And, hopefully it is happy because happiness is the best makeup at the end of the day. You can wear the best lipstick in the world, but if you are frowning underneath it’s not going to be as pretty as when you’re smiling or happy on the inside. Both storytelling and heart really apply to beauty and film."
On the names of hew FLOWER Frames:
"It’s funny because all of the names are from characters I’ve played — I was the voice of Olive for a Christmas special Olive, the Other Reindeer that Flower Films produced with Matt Groening, so that’s where it comes from. I’m going to have play a character named Frankie or I’m just going to have to sort of abort mission and create one anyway. I think we should create a Frankie. It’s a vintage name — a throwback. Maybe Frankie leads our reader program, she’ll be the first frame named."
Read the full interview at The Hollywood Reporter.
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