Blake Lively has decided to pull the plug on her Preserve website after just over a year. Lively explained her decision to Vogue, who quotes her as follows:
"We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way. And that’s the whole reason I started this company, not just to fluff myself, like ‘I’m a celebrity! People will care what I have to say!’ It was never meant to be that, and that kind of became the crutch because it was already up and running.
It’s very exciting and it’s also incredibly scary. I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out that we, as a team, are not proud of.' I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this. But it’s so much worse to continue to put something out there — to ask my team to put something out there — that isn’t the best we can do. I’m going to take this hit, and the only way I can prove all the negative reactions wrong is to come back with a plan that will rock people. I’ve asked my assistant to just play ‘Shake It Off’ on a loop — it feels really good to listen to it on a loop!"
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