Page Six reports that Pharrell Williams, who is releasing his first children's book, "Happy," next week, has partnered with FirstBook to donate up to 50,000 books to children in low-income families. The pair, along with his publisher Penguin Young Readers, have set up a viral campaign encouraging fans to tweet (or twitpic) why reading makes them happy, with the hashtag readHappy. Every post will lead to a donation. Pharrell released the following statement about the campaign: "Every child on this planet deserves to experience the joy of reading."
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